Our Story

Awaken Fightwear was founded by Brazilian Jiu Jitsu black belt Dean Monks-Pettigrew. Dean started training in 2015 at the Republic of Jiu Jitsu under Abnel Santos and was promoted to black belt in 2021. He's been teaching BJJ since 2018 and is the founder and head coach at Lifestyle Monks School of Grappling, Yoga & Fitness teaching in Rush, Co. Dublin. Dean is also a yoga teacher, strength and conditioning coach and neuromuscular therapist. Lifestyle Monks embodies the philosophy of developing the mind, body, and soul through a balanced lifestyle to awaken our full potential. This venture represents the belief that true well-being comes from integrating physical training with mental and spiritual growth, guiding individuals toward a more fulfilling and purposeful life. This journey culminated in the launch of Awaken Fightwear, a Brazilian Jiu-Jitsu clothing brand inspired by Dean's martial arts experience and dedication to using training as a tool for self-mastery.

Our high-performance gear is designed with a focus on quality and craftsmanship, blending design with expert production to ensure the highest standards in every product. We believe Jiu Jitsu is more than a sport—it's a journey of self-mastery, mental toughness, and resilience. Our apparel is crafted to support this mindset, helping you push your limits both on and off the mat. Built for durability, comfort, and style, our collection empowers you to train, compete, and grow. Explore our gear and awaken your potential today.